The story of Tomi & Elfy

Tomi and Elfy’s journey began overseas, where they each found comfort in the small joys that brightened their days—Tomi in the companionship of her beloved cat, and Elfy in the beauty of fresh flowers. These simple passions helped them through the loneliness and challenges of being far from home.

When they returned to Singapore, they felt inspired to share the comfort and happiness they had found. Elfy noticed flowers were seen as a luxury, reserved for special occasions, but she believed in their power to transform everyday spaces, bringing warmth and beauty into daily life. Tomi saw that more people were raising cats but lacked unique, high-quality products to truly care for and connect with their feline friends.

Driven by their desire to spread joy, they founded Tomi & Elfy. Through ELFlower, they make flowers accessible to all, encouraging people to fill their homes with blooms that brighten everyday moments. Through TomCat, they offer a wide range of thoughtfully curated cat products, helping fellow cat lovers pamper and connect with their pets.

Tomi & Elfy is more than just an online store—it’s a celebration of the little things that bring warmth, beauty, and comfort to life. Their mission is to share that same joy with others, creating a world that feels a little more vibrant and connected.